SERVICE

UI and UX design

Interfaces designed against the constraints they will actually ship into.

What this actually is

Design that ignores implementation produces beautiful screens that ship as something else. The useful version accounts for real data lengths, loading and error states, permissions, and what the interface does on a slow connection and a small screen.

The other half is knowing which problem to solve. Most usability failures are structural — the wrong flow, the wrong defaults, too many steps — rather than visual, and no amount of polish fixes a journey that asks for the wrong things in the wrong order.

What we do

Research
Watching people use the current thing. Cheaper than any redesign and it routinely changes what gets built.
Flows and structure
The sequence and the defaults, decided before any visual work, because that is where most usability lives.
Interface design
Screens with real content, every state designed — empty, loading, error, permission-denied, and the long name that breaks the layout.
Design system
Components and tokens engineers can build from, so the second feature looks like the first without anyone policing it.
Accessibility
Contrast, focus order, keyboard paths and semantics designed in, because retrofitting costs several times more.

The stack

FigmaDesign tokensStorybookWCAG 2.2 AATailwind CSSRadix and headless primitives

What it connects to

Integration surface is the honest driver of effort — ten systems is not ten times one system.

Existing design systems and brand guidelines
Component libraries already in the codebase
Analytics, to see where people actually drop out
Session replay and usability tooling

How a project runs

Research

1–2 weeks

Where people struggle now, observed rather than assumed.

Structure

1–2 weeks

Flows, information architecture and defaults agreed before pixels.

Design

3–6 weeks

Screens with real content and every state, ready to build from.

System

2–3 weeks

Tokens, components and documentation engineers can work against.

Where teams use it

Product redesign

An interface that grew feature by feature until nobody could find anything.

New products

Getting the structure right before code makes it expensive to change.

Design systems

Multiple teams shipping interfaces that no longer look related.

Accessibility

A legal requirement or a procurement blocker, usually discovered late.

Conversion

A funnel losing people at a step nobody has watched anyone attempt.

When this is the wrong answer

If you have not watched anyone use the current product, start there. A redesign based on internal opinion frequently moves the problem rather than solving it.

A design system for one product and two engineers is overhead. It pays off with multiple teams or multiple surfaces, and not much before that.

Design cannot fix a product nobody wants. If the problem is demand, a better interface makes the rejection faster rather than rarer.

Handoff is not a document. If designers and engineers are not talking during the build, the built thing will differ from the design and neither side will know why.

Frequently asked questions

Do you do research or just visuals?

Both, and the research is where the value is. Skipping it is possible when the problem is genuinely understood, but that is rarer than teams believe.

Can you work with our existing brand?

Yes. Working within brand guidelines is normal, and where a guideline actively harms usability — contrast being the usual one — we will flag it rather than quietly break it.

Will engineers be able to build it?

They are involved before it is finished, which is what stops a design shipping as something else. Every state is designed, so nobody has to invent the error case at 5pm.

How do you handle accessibility?

Designed in to WCAG 2.2 AA — contrast, focus order, keyboard paths and semantics. Retrofitting costs several times more and usually fights the component structure.

Who owns the code?

You do, from the first commit — work happens in your repository under your licence, and the contract assigns IP outright. We keep no rights and build no dependency that makes leaving expensive.

What does it cost?

We do not publish a number, because the honest one depends on scope, integrations and the accuracy bar. Tell us the budget you are working with and we will say what it buys — or say plainly if it does not buy enough.

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