SERVICE

Ecommerce development

Storefronts that stay fast at catalogue scale and survive a campaign.

What this actually is

Ecommerce development is mostly integration and performance. The storefront is the visible part; the work is catalogue, search, checkout, payments, tax, fulfilment and the half-dozen systems that have to agree about stock.

Two things decide whether a build succeeds: whether search and discovery actually help people find things, and whether the site stays fast when the catalogue is large and the campaign lands. Both are architectural, and neither is fixable with a theme.

What we do

Platform decision
Hosted, headless or custom — argued from catalogue size, integration surface and how unusual your commercial rules are.
Catalogue and search
Data model, faceting and ranking. Most discovery failures are search failures, and they show up as an exit rather than a complaint.
Checkout
The highest-value path on the site, built for the edge cases — partial stock, mixed tax, failed payment retry — rather than the demo path.
Integrations
ERP, warehouse, payments, tax, shipping and marketing, each with its own idea of what an order is.
Performance
Measured on real devices at real catalogue size, because both change the answer.

The stack

Next.jsShopify and headless commerce APIsMedusaPostgreSQLAlgolia and ElasticsearchStripeVercel / AWS

What it connects to

Integration surface is the honest driver of effort — ten systems is not ten times one system.

ERP and inventory systems
Warehouse and 3PL platforms
Payment providers and wallets
Tax engines — Avalara, TaxJar
Carriers and shipping rate APIs
Marketplaces and channel managers
Email, CDP and marketing automation

How a project runs

Discovery

2–3 weeks

Catalogue shape, integration surface, and the commercial rules that are genuinely unusual.

Foundation

3–5 weeks

Catalogue, search and checkout working against real data.

Integration

4–8 weeks

ERP, fulfilment, payments and tax connected with the failure paths tested.

Launch

2–3 weeks

Load tested at campaign volume, with redirects mapped from the old site.

Where teams use it

Replatforming

Moving off a platform that has become the constraint, without losing the SEO built up on the old URLs.

B2B commerce

Account pricing, approval workflows and reordering, which generic platforms handle badly.

Large catalogues

Where search and faceting decide whether anything past the first page is ever seen.

Multi-market

Currency, tax, language and fulfilment differing by region.

Marketplace

Multi-vendor with onboarding, commission and payouts.

When this is the wrong answer

If Shopify with a good theme covers it, use Shopify. A custom build is justified by unusual commercial rules or integration depth, not by wanting control.

A replatform that loses your URLs loses your rankings. Redirect mapping is not a launch-week task; it is a project constraint from the first day.

Site speed is a conversion feature and it degrades as the catalogue grows. Testing at 200 products tells you nothing about 200,000.

Most discovery problems are search problems. A redesign that does not fix search moves the failure rather than removing it.

Frequently asked questions

Shopify, headless or custom?

Shopify where the commercial model is standard — it is cheaper and better supported. Headless where the storefront needs to be genuinely different. Custom where the rules are unusual enough that fighting a platform costs more than building.

Will we lose SEO in a replatform?

Not if redirects are mapped properly, and that is the single most common way replatforms go wrong. It is planned from the start rather than handled in launch week.

Can you integrate our ERP?

Yes, and it is normally the largest part of the work. Stock, pricing and order status each need a defined source of truth and a defined behaviour when systems disagree.

How do we handle a traffic spike?

Static rendering and CDN caching for the catalogue, load testing at the volume you actually expect, and a defined degraded mode so checkout survives even if something else does not.

Who owns the code?

You do, from the first commit — work happens in your repository under your licence, and the contract assigns IP outright. We keep no rights and build no dependency that makes leaving expensive.

What does it cost?

We do not publish a number, because the honest one depends on scope, integrations and the accuracy bar. Tell us the budget you are working with and we will say what it buys — or say plainly if it does not buy enough.

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